Have you seen the apple commercials (http://www.apple.com/iphone/ads/ad19/) when in the end when someone calls, it shows the wallpaper (the earth) and the person’s contact picture in the top right hand corner?

How do I do that (show the wallpaper and contact picture? For the life of me, I cannot figure it out. Thank you.
I have pictures assigned to each contact, but the contact picture takes up the whole screen, making it seem like it was the wallpaper, when it reality, it isnt.

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